YouTube
Bridging OOH and the office.
Campaign Activation
The business challenge
YouTube has launched the third edition of their flagship B2B campaign ‘More Than Just Viewers’ and wanted to excite their sales teams with the campaign messaging and enable them to share the story with their clients.
Our creative translation
Building on previous successful activations, we needed to celebrate the fun nature of YouTube. We developed the campaign insight of ‘celebrating the unique connection YouTube has with its viewers when they are in the moment/zone/fired up’ through an immersive pop up.
The impact
Working closely with marketing and office management, our Alpine Lodge popped up in Google HQ with high footfall of both employees and clients engaging with the campaign insights.
“The Alpine Lodge was my first project, so it meant so much to me. The feedback from all users at the London office was incredible and the space you created was used daily by so many of us.”
Katerina Vlachaki, Facilities Co-ordinator
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