Google Executive Summit
Setting a new standard for a visual event experience.
Intelligent event design
The business challenge
The Google Executive Summit is an annual event for their most prestigious clients. Events like these need to stand out with a compelling narrative, creativity and a visual identity to match.
Our creative translation
Building of ways of working established in previous projects, we crafted a creative strategy around ‘Ways of Seeing’, a book by the art historian John Berger. Our Creative Foundation work was signed off by the client within hours of it being presented.
The impact
By nailing the creative ‘North Star’ for this project early on, the following creative work hit the mark for the client, leading to an efficient and enjoyable project flow – deliverables included everything from anaglyph printed invites to large scale window decals.
“Hands Down do an absolutely sterling job, taking design and stories to the next level.”
Paul Hewitt, Google
Creative Strategist
Other Work
Wilton & Bain
Reimagining a heritage brand
YouTube
Programme identity with global impact