Chargifi
Boosting a marketing team’s creative capabilities in a time of need.
Branding & Roll Out
The business challenge
After a significant investment, Chargifi were ready for global expansion and needed to look the part, but didn’t have in-house design capacity. They need a partner to establish a creative North Star and get them on the road to success.
![](https://www.handsdown.agency/app/uploads/2021/07/chargifi-1-1380x928.png)
Our creative translation
We assembled a Hands Down! Squad to support Chargifi during this busy period of growth. After establishing the creative direction, we executed the first wave of deliverables and a self-serve Kit of Parts™, to enable the business to keep momentum going.
![](https://www.handsdown.agency/app/uploads/2021/07/chargifi3-1380x928.jpg)
![](https://www.handsdown.agency/app/uploads/2021/07/chargifi4-1380x928.jpg)
![](https://www.handsdown.agency/app/uploads/2021/07/charigif5-1380x928.jpg)
The impact
By acting as a bolt-on to the Chargifi marketing team, we supported the company’s growth at a pivotal time and set them up for future success.
“Hands Down! was instrumental in helping us capture the essence of our goals and ambitions into our ‘North Star’ for our brand identity, and has some great ideas for executing brand messaging. The team always deliver quality design work on time, when we need it.”
Irvin Gray, Chargifi
Head of Marketing