Google Digital Garage
Humanising social media messaging to achieve cut through.
Social media campaign
The business challenge
Google Digital Garage came into its own over the pandemic, committed to training SMBs in digital skills coupled with a new mentoring offering. But how could Google achieve cut through and deliver real support, to the right people, in a saturated market?
Our creative translation
To deliver on this brief, we challenged the default Digital Garage design language which leant heavily on Google’s UX colour palette with a fresh, human-centric approach through a series of static and animated ads to roll out across social media.
The impact
The new ads were A/B tested and proved to be a hit with a 5x leap in click throughs. The humanising of the brand through these assets was key.
“It was amazing to see the uplift in click throughs with these human-centric, redesigned ads. The new static ad design achieved 15k clicks in comparison to the previous design with 3k clicks making this a valuable change of direction for Google Digital Garage!”
Anna Willatt, Hands Down!
Client Partner
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