Capturing the hearts of B2B clients through the inaugural Insiders 2019.
Emotive event branding
The business challenge
Google wanted to build relationships with key customers through localising a global programme for the UK. The existing brand was a logo lock up only and needed expanding on to captivate an in-demand, busy audience.
Our creative translation
Once we had untangled the brief, we developed a vibrant ‘Googley’ visual identity and a Kit of Parts™ that enabled all partner agencies to deliver for the event, providing a storytelling red thread.
The impact
The event received rave reviews from attendees and strengthened key sales relationships. The design thinking behind the identity has been carried forward to other initiatives acting as a valuable brand foundation that could live beyond just one event.
“Hands Down! do an absolutely sterling job, taking design and stories to the next level.”
Paul Hewitt, Google
Creative Strategist
Other Work
Wilton & Bain
Reimagining a heritage brand
YouTube
Programme identity with global impact