Youtube
Visually translating a UK programme for global impact.
Programme visual identity
The business challenge
With YouTube gaining traction during lockdown, the time was right to not only relaunch the This Is My YouTube programme within the UK but also create a comprehensive visual identity for global use.
Our creative translation
As the B2B approach varies by market, the challenge was to create a brand that was quintessentially YouTube and allowed for market flexibility. Key to our success was establishing a clear brief and brand positioning through confirming the ‘bravery scale’ of each market.
The impact
The new brand and self-serve Kit of Parts™ has enabled YouTube to visually connect campaigns that once seemed disparate under one vibrant programme banner, using the expanded YouTube palette for the first time!
“Hands Down! do an absolutely sterling job, taking design and stories to the next level.”
Paul Hewitt, Google
Creative Strategist
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